Lit Clothing and Mixed Reactions ft. Nike

Sean Clancy (@sclancy79) on Twitter

Nike is getting mixed reactions from their 30th anniversary ad campaign featuring Colin Kaepernick. There are people that love it, and others that hate it, vowing to boycott their products and burning every Nike product they have. I see the burning of Nike attire as something useless because they already paid for the product and they’re not getting anything in return, except for some attention on social media. While some people have believed that this was the start of Nike’s downfall, and expected continuous bashing and boycotting from many people, it didn’t happen. Trump even took the time to comment on the situation on Twitter saying, “What was Nike thinking.” As time passed by, I can conclude that Nike has indeed put a lot of thought into this as their sales and stock prices have increased greatly. Even though the campaign is about racial injustice, I believe that it isn’t the biggest reason as to why they released an ad with Colin Kaepernick. The biggest reason as to why they released such a controversial, and somewhat risky ad is because its business. Nike knew they would get backlash from the ad, but they also knew that they would get support from it. They believed that the benefits would outweigh the negative backlash. In the end, they were right as they did increase in sales. Even though there were people burning Nike clothes when they first released the campaign, I doubt they’d continue to boycott their products. Soon enough this situation would be a thing of the past and people will give in and buy the newest releases. The public’s responses don’t affect me at all because I wouldn’t care that much about a company’s reputation, I’m not picky like that. Even if Nike was bashed to the point where they drop sales by as much 50%, I’d still buy products from them. The sales at Nike outlets never disappoint. This ad campaign stirred up a lot of controversy since it was released, and it’s still talked about today. What amazes me from this whole situation is that people will even protest to a protest.