Lit Clothing and Mixed Reactions ft. Nike

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Sean Clancy (@sclancy79) on Twitter
Nike is getting mixed reactions from their 30th anniversary ad campaign featuring Colin Kaepernick. There are people that love it, and others that hate it, vowing to boycott their products and burning every Nike product they have. I see the burning of Nike attire as something useless because they already paid for the product and they’re not getting anything in return, except for some attention on social media. While some people have believed that this was the start of Nike’s downfall, and expected continuous bashing and boycotting from many people, it didn’t happen. Trump even took the time to comment on the situation on Twitter saying, “What was Nike thinking.” As time passed by, I can conclude that Nike has indeed put a lot of thought into this as their sales and stock prices have increased greatly. Even though the campaign is about racial injustice, I believe that it isn’t the biggest reason as to why they released an ad with Colin Kaepernick. The biggest reason as to why they released such a controversial, and somewhat risky ad is because its business. Nike knew they would get backlash from the ad, but they also knew that they would get support from it. They believed that the benefits would outweigh the negative backlash. In the end, they were right as they did increase in sales. Even though there were people burning Nike clothes when they first released the campaign, I doubt they’d continue to boycott their products. Soon enough this situation would be a thing of the past and people will give in and buy the newest releases. The public’s responses don’t affect me at all because I wouldn’t care that much about a company’s reputation, I’m not picky like that. Even if Nike was bashed to the point where they drop sales by as much 50%, I’d still buy products from them. The sales at Nike outlets never disappoint. This ad campaign stirred up a lot of controversy since it was released, and it’s still talked about today. What amazes me from this whole situation is that people will even protest to a protest.

Comments

  1. Timme TamOctober 10, 2018 at 11:26 AM

    I agree with you Janssen, I see no point in burning the nike clothing in protest, these people are burning pre-purchased clothing, not affecting Nike's sales at all. Along with this, the attention and supporters that Nike received due to this commotion have also benefitted Nike's sales. No matter how anyone sees this, Nike has no doubt benefitted significantly. Although we can not know for sure if Nike did this predicting the positive outcome, it is very plausible and a very smart decision. This ad campaign did stir up a lot of controversy, but I can't see this commotion lasting for two more month and it will just be something of the past. I am also amazed by this whole situation as I don't see the point of this protest either.

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  2. AnonymousJune 3, 2019 at 4:43 PM

    I wholeheartedly agree. I think Nike actually wanted to spread awareness for social injustice. The release of this ad was risky, which you could see from when it first dropped and Nike's stocks went down 4%. Fortunately, they made $6 billion some time after the ad released. They did it because they wanted to show that they care about what's happening, they weren't focused on the profit. I think the way people responded was expected because obviously everyone is going to have different opinions. The public's response doesn't affect me, because I choose to support Nike in this cause.

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  3. JohnJune 5, 2019 at 11:31 AM

    I totally agree. The obvious reason for this is ridiculous, and Nike is not losing anything form it. They profited from the situation, and if you are burning your Nike shoes it will not affect them because you have already gave them your money. Nike promoted the image of Colin, presumably, because it was looking to break into the market and because it was hoping to sell inspiration. Kaepernick created a national firestorm when he began kneeling during the National Anthem in an effort to protest African-American inequality in America. He sacrificed his entire career just to stand for what he believes in.

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